Places to Stay

I caught this article today on HotelMarketing.com about UpTake, a web 2.0 company, that has created a travel opinions supersite. There are so many travel review sites out there. Trip Advisor, IgoUgo, Travelpost, Expedia, Hotels.com to name several of the more popular ones. The site is currently in private beta.

UpTake, formerly Kango.com, aims to be the Google of travel. The certainly have the opportunity if they do it right. At the recent TravelCom conference in Chicago, it was reported that buying travel online has become MORE complicated in the last few years, not LESS complicated. People still visit on average 22 different sites before booking their travel. If they can reduce the need for consumers to visit so many sites, they may just have a winner.

Travel is the biggest e-commerce category with $96 billion spent globally on business and leisure travels booked online in 2007

But there are other companies out there competing for their share of that market like tripwolf.

To find out what is happening at Uptake, check out their blog.

Which review sites do you prefer?
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